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Deploying strategy

Food

Koninklijke Zeelandia Groep (formerly Wouters)

The Koninklijke Zeelandia Groep (an independent international producer of ingredients for bread and pastry bakeries) acquired Wouters in 2021. Wouters is active in the development, production, packaging and distribution of bakery ingredients, oils and fats, with customers in the bakery, foodservice and wider food industries.

"The approach to realise a breakthrough in a limited number of critical strategic areas was very powerful. The fact that we also reached consensus through an intensive preparation phase, released so much energy within the leadership team and brings focus for the future."

Luc Dewitte - CEO Lipa-groep