From Data to Dialoque - Storytelling with Impact
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Stanwick Academy

From Data to Dialoque - Storytelling with Impact

The importance of a data-driven culture in organisations.
Smart organisations understand that a culture in which you work with numbers is essential to making real progress. Whether it concerns major strategic choices or daily decisions, the difference lies in how well you understand the numbers, visualise them and translate them into clear insights. When people know your organisation's key figures, they can more easily contribute ideas and participate in decision-making.
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Info

2 and 3 December 2025

€1.250€ (excl. VAT)
15% discount for the second participant from the same organisation.
Includes documentation, lunches, access to the online learning platform and certificate.


Data as a lever for insights and decisions

Creating a data-driven culture is not just abouttechnology or tools, but about how we bring data to life. Bringing a story based on data helps us make complex insights accessible and compelling. This is how you help bridge the gap between analysis and action. It is a process that helps organisations not just look at data, but work with it from a context that everyone understands.

How storytelling can transform your organisation

By learning how to choose relevant visuals, eliminate clutter and draw your audience's attention to the core of your message, you can take communication to the next level. With the right techniques and skills, you will build stories that resonate, motivate and inspire.

Our approach

  • The training consists of 2 intensive training days, in which theory and practice go hand in hand. We combine a clear theoretical foundation with interactive exercises, constantly starting from the concrete challenges of the participants.
  • During intervision, you immediately apply the principles and concepts taught to your own context, making what you have learned immediately useful in practice.
  • The programme also offers room for exchanging experiences with other professionals, which provides extra inspiration and learning opportunities.
  • In addition, your learning process is supported via an online learning platform, where you get access to additional material and assignments.
  • Upon completion, you will receive a certificate of participation.

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What can you expect?

Upon completion of this programme, participations will:

  • Gain insight into how data can be leveraged to make better decisions within organisations.
  • Understand how storytelling contributes to making complex data insights accessible and compelling.
  • Be able to communicate with impact by choosing relevant visuals and eliminating noise.
  • Develop skills to focus the audience's attentionon the core message.
  • Be able to apply techniques to translate their data into coherent stories.

Programme

  • Day 1: Fundamentals of data storytelling - understanding data
    • Introduction to a data-driven culture
    • Understanding the context of data
    • Choosing the right visuals
    • Case study: analysis & storytelling
  • Day 2: From insights to impact - shape the story
    • Building the story
    • Bringing focus to the visuals
    • Delivering the story
    • Practical case: presenting insights

Trainer

Ing. Stef Maelstaf, management consultant, assists companies in setting up and implementing coaching programmes and training courses in both Operational and Project Excellence. He combines process optimisation based on Lean principles with the creation of insights based on data analysis and the development of targeted visualisations and dashboards. He has experience in guiding and coaching improvement programmes in various sectors (semiconductors, pharmaceuticals, petrochemicals). He holds a degree in Industrial Engineering – Electronics & ICT from KU Leuven, Groep T campus.


Target Group

This training is suitable for anyone who workswith data and wants to convey his or her message more powerfully: analysts, project managers, communication specialists, policy employees and anyone who wants to translate numbers into meaningful communication.

Still have questions?
We are happy to help.
Contact us
period

2 days

location

Van der Valk Hotel Antwerpen, Luitenant Lippenslaan 66, 2140 Antwerpen

level

Fundamentals

contact

info@stanwick.be

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Bring knowledge to your company

Our training courses respond to the business context and specific working situation of the participants to the maximum extent. The knowledge, models and techniques introduced are immediately applicable in practice.

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